Sunday, September 20, 2009
Real Estate Listings Going Into Cell Phones
Posted By: Lisa Matthys
Written By: Josh Brodesky
Searching online home listings on your desktop is becoming oh so 1990s.
The push is on in real estate to capture the mobile market — and the elusive 35-and-younger demographic that comes with it.
Numerous brokerages and listing companies have launched mobile Web sites and smart-phone applications to showcase homes on cell phones. There are also text feeds that send prospective buyers information on listings.
But the founder and president of Tucson-based Nova Home Loans, Ray Desmond, is dialing up something bigger.
He has launched a new platform that lets users search listings, pre-qualify for loans, call up title reports and even submit offers — all by cell phone. Deals could be made — or at least tentatively agreed to — in minutes.
Click here to read more.