Posted by Yen Ho
RISMEDIA, February 17, 2009-It doesn’t take a government proclamation to know that the Internet is where 84% of all residential real estate sales begin today, or that 92% of Internet buyers find their agent through a major search engine.
Unfortunately, however, the prolonged economic slump in the real estate business has many agents delaying key marketing decisions and otherwise holding on with every resource they can muster to get through this recession.
Besides being demoralizing, this also delays recovery for those agents who cannot budget the funds to put CompassSearch to work for them and enable them to start on the path to becoming an Internet Realtor. When this happens, the agents cannot develop the new source of leads that the Internet produces, nor can they adapt their sites to be found under specialties that are really hopping right now: things like short sales and foreclosures.